changing

the world

with code

MY ROLE

Art Director

MANAGER

Sarah Anderson

CLIENT

Google

AGENCY

Swift

Google consolidated its computer science organizations into Code with Google. As a result, the Made w/ Code website and its social channels are no longer online. You can still check out the work I helped to contribute to in this project, plus other featured MWC projects on my website.

OVERVIEW

Google's Made w/ Code (MWC) wanted to inspire the next generation of female coders by showcasing female mentors who use tech to shape the future. This initiative formed a campaign titled "Change Is Made With Code," and my team was tasked to bring the campaign to life. Ultimately, the campaign included a slew of social posts, a takeover of MWC's homepage, 4 themed coding projects on MWC's website, a campaign video, a celebrity-hosted coding party, and a main stage presence at the Global Citizen Festival.

MWC Overview

HOMEPAGE TAKEOVER

Image of the Made With Code's homepage hero design for the Change Is Made With Code campaign mocked up in a laptop device.

CHALLENGE

To spark campaign participation, our team worked with a diverse group of mentors whose innovative thinking helps improve lives around the world. Mentors from Nigeria, Afghanistan, San Francisco, New York, and Chicago partnered with the campaign. We shared their stories across social channels and in the campaign's film.

While working with the mentors plus campaign partners, my team and I delivered a powerhouse of high-performing social content along with live event coverage from various international locations.

MWC Challenge

LIVE EVENT COVERAGE

Image of a Stand Up For Equality poster asset from one of the Change Is Made With Code coding projects.

Image of music duo Chloe and Halle posing during their guest appearance at a Change Is Made With Code coding party.

Image of actress Priyanka Chopra on the Golbal Citizen Festival stage with one of the female teen participants for the Change Is Made With Code campaign.

Image of female participants doing Change Is Made With Code coding projects while attending the Global Citizen Festival.

RESULTS

The campaign sparked a 1,000% surge in searches for Made w/ Code and drove 860,000 site views. When philanthropist and actress Priyanka Chopra introduced the campaign video Change Is Made With Code at the Global Citizen Festival, it drew 3.3 million live viewers. The campaign helped to inform girls around the world that learning code can help them to contribute to the change they want to see in the world.

PRESS COVERAGE

Billboard | Huff Post

90x

CODING PROJECT

ENGAGEMENTS

award

SHORTY SOCIAL

GOOD GOLD IN TECHNOLOGY

award

SHORTY SOCIAL

GOOD FINALIST IN EDUCATION

MWC Results

Image of a Protect Our Oceans poster asset from one of the Change Is Made With Code coding projects.

Image of two Black female teens participating in the Change Is Made With Code coding party.

Close up image of a Black female teen making a coded poster with one of the Change Is Made With Code coding projects while attending the coding party.

Image of a Stop The Hunger poster asset from one of the Change Is Made With Code coding projects.

NYC CODING PARTY

SOCIAL POSTS

For the social portion of the campaign, we created a two-part approach. The first approach focused on posts that showed examples of the campaign's coding projects and what the outputs looked like. Those posts helped to inform on what the projects were and where they could find them. The second approach was a series of inspirational posts featuring tech mentors. Each post highlighted how the mentors were using code to change the world.